Whether you are looking for a lighter option, a shareable appetizer other than chips and salsa, or simply an easier to read menu, Taco Diner’s new menu has all of that and more.
Michael Cox, CEO of M Crowd Restaurant Group, which owns Taco Diner, says that while changing a menu is just part of the restaurant business, the company also wanted to give patrons more variety. The Preston Hollow location has been testing options for about five to six months and officially changed the menu about a month ago.
Customers can now find more diet-friendly options such as guiltless soups and the “Heather’s Chop Salad.” The Taco Diner menu now features new tacos and tamales as well as traditional tortas. The appetizer menu has also expanded, so look out for the empanadas.
Not only has the restaurant added food items, the menu’s format has changed as well. Previously the menu had tacos on different pages, and now, customers can look at all of the taco options in one place, or, as Cox calls it, a taco “matrix.” Any items that may no longer exist on the menu, such as some of the shrimp tacos, customers can still order upon request.
Since the change, Cox said the restaurant has seen an increase in the frequency of its regular costumers, and they expect even more business as they begin to announce the changes.
Taco Matrix at Taco Diner
