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The popular neighborhood fish market, TJ’s, is moving from its Preston-Forest location and adding full-service dining to the menu. Modeled after its recent success with the market/restaurant concept on Oak Lawn, the owners decided to go the same route with its 25-year Preston Hollow institution, they announced in a press release this afternoon.

TJ’s will take over the former Purple Cow space, which closed in March in Preston Royal Shopping Center. Scheduled to open in late summer or early fall, the new TJ’s “flagship” market and restaurant will feature a more diverse fish case, about 80 seats for dining and a full bar. They’ll build on the Oak Lawn menu of shrimp cocktail, lobster rolls, Maryland-style crab cakes, soups and other items.

There also will be happy hour, cooking classes and catering.