Preston Hollow neighbor and Dallas Mavericks owner Mark Cuban is selling one of his sports-technology investments to the owners of the Los Angeles Dodgers, according to Bloomberg. Atrium Sports acquired data and video analytics company Synergy Sports Technology. Cuban was a big investor in Synergy, which provides its analytics tools to a number of National Basketball Association franchises, as well as Major League Baseball and college basketball and baseball clubs. Financial terms weren’t disclosed, but the total purchase price may be about $90 million. Synergy uses cameras to capture the movement of players. Coaches use the data to help evaluate talent. The company supplies information for teams, fantasy-sports products, fans and media networks.
