D Magazine’s FrontBurner is reporting on an interview with Tracy Rowlett where he says that the current media have “consultant-driven newscasts” these days, he added. “They say, ‘Here’s what you need to do.’

That confirms, what I’d heard, why media are obsessed with finding every flaw in Dallas ISD.

After reading an editorial I wrote for Texas ISD.com, I was contacted by someone who suggested that The Dallas Morning News may indeed have a marketing strategy, based on focus-group research, to lure rural and suburban readers. I’ve got my own research on that. As a Dallas ISD parent since 1993, I’ve met any number of suburbanites who delight in hearing bad news about city schools.

Thank you Tracy Rowlett. Validation from this long respected journalist is powerful.



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