This week’s Productivity Killer was about social media, something we’re embracing here at Advocate. Another neighborhood group that’s also hoping on the social media bandwagon is the Hillcrest Alumni Association, which I wrote about in this month’s magazine. The parents establishing this association — which will be the first in the school’s 70-year history — are harnessing the power of Facebook to spread the word. And it’s working: in just a few months, the group is nearly 1,800 strong. If you’re a former student, or know someone who is, you can join the group here and stay in the loop on upcoming meetings and info on how you can help.



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