Horst Rechelbacher, founder of Aveda, will sign copies of his book “Minding your Business: Profits that Restore the Planet” at 7 tonight at Park Lane Whole Foods Market during the store’s event, “Certified Organics is Not a Trend.”

Rechelbacher’s book describes how businesses can thrive under environmentally sound principles.

He also will be selling items from his new product line, Intelligent Nutrients, which includes face and body care, chocolates, mints and tea. With a $50 purchase, you can get a free copy of the book.

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