The side outside the Whole Earth Provisions storefront at Preston and Forest was serious when it said “opening in September.” The eco-friendly store opened Sept. 1 and has grand opening celebrations lined up for the next several weekends.

The “adventure” store has been around since 1970, offering products like outdoor equipment, active wear and anything that fits its four-part code: 1) It’s a useful tool. 2) It’s relevant to independent education. 3) It’s high-quality yet low-cost. 4) It’s fun. Many neighbors make the trek to the popular location near Mockingbird Station.

This weekend, Whole Earth hosts its grand opening kick-off with North Face and Patagonia leading information sessions. Other reps will be on hand to showcase the latest in outdoor travel. Plus, you might get some free stuff. Check out this list to see what other in-store events are coming up every weekend through the end of October.

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