Sprinkles Cupcakes at the Plaza at Preston Center is rolling out its next charity campaign for Breast Cancer Awareness Month. If you buy a Pink Ribbon cupcake today through Oct. 7, 100 percent of proceeds benefit the Entertainment Industry Foundation’s Women’s Cancer Research Fund.

Since 2005, Sprinkles has donated $112,500 for the organization, which funds EIF Biomarker Discovery Project. It helps isolate a protein through a blood test that would help detect breast cancer early.

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