Kyle Knight didn’t set out to be a blogger. She created the home decorating site Knight Moves in May 2009 as a way for friends and family to follow her as she settled into her new Preston Hollow home. “I have friends in L.A. and Chicago and all over, and they kept asking for photos of my new house,” Knight says. “I got tired of sending them.” It started as a closed blog that also allowed her to keep track of products and designs that she liked. Soon, other bloggers found her and promoted her stuff. People started leaving comments such as, “Where’d you get that coffee table?” and “What’s that paint color?” “People are just really curious,” Knight says. The blog not only attracted hundreds of followers, but it launched Knight’s design career. Readers began asking for her expertise — and they were willing to pay for it. She now works full-time with clients locally and across the country. Knight continues to blog about once a week, posting about trends and unique products that align with her personal design style — ideas that encourage a comfortable yet polished feel throughout a home. But it’s not a how-to blog, she says. “I don’t necessarily want to tell people what to do, but I do want to offer them some inspiration.” Knight has at least 678 followers and, although her blogging success came mostly by chance, she knows how to keep readers interested. “I was definitely an accidental blogger,” she says. “I never dreamed that anyone would actually read this thing. But to be successful, you have to write about something you’re passionate about and be consistent and prolific. It’s a big commitment, but it also opens you up to a cool community.”
Click to sign up for the Advocate's weekly news digest and be the first to know what’s happening in Preston Hollow.