Photo by Danny Fulgencio

Photo and story from our talented multimedia director Danny Fulgencio:

Maybe there’s no such thing as a test shot; You either make a photograph or you don’t. That’s what I’m thinking about this photograph showing Karen and Rich Rogers of Scardello.

We were actually preparing for a portrait in which the husband-wife duo would crouch down in their cheese shop, framed by the open windows of the display counter. When I saw Rich reach in to adjust the display I tripped the shutter out of knee-jerk interest.

By no fault of this wonderful couple, the actual portrait was, well, cheesy, so I included this test photo with my submission and it’s the shot that ran in our June 2012 issue of the Preston Hollow Advocate.

Sometimes the preliminary shots are the real winners, not the intended concept.


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