The weekly newspaper started in 1954 and aims to serve the African American community in Dallas and the surrounding areas. The new advertising campaign intends to attract millennials using print and digital media, reported The Dallas Weekly.
“We are pleased and excited to work with Mark Cuban and Mark Cuban Companies,” said CEO and Co-Publisher Patrick Washington. “This marks a new milestone for our paper, which has worked to expand our digital reach with our audience in the DFW Metroplex in addition to being one of the few local community papers still available in print on a weekly basis. I believe it is our ability to smoothly integrate these assets that has given us the opportunity to work with MCC.”
The campaign aims to use advertising to gain more long-term readers and customers for The Dallas Weekly and Mark Cuban Companies, reported the site.
Click to sign up for the Advocate's weekly news digest and be the first to know what’s happening in Preston Hollow.