Pictured above: Primo’s Villa Dip courtesy of Primo’s MX Kitchen & Lounge

Primo’s MX Kitchen & Lounge is headed to Preston Hollow. Opening at 8611 Hillcrest Road, the new spot will open on Monday, Nov. 23 with lunch.

The new Hillcrest location will join two other locations located in Uptown and Downtown.

“Primo’s is such an iconic brand, and has been a real fixture in both Uptown and Downtown,” says Robert Hall, CEO of Refined Hospitality Concepts in a statement. “With the opening of Primo’s Hillcrest, we want to become the go-to destination for elevated Tex-Mex and craft cocktails in Preston Hollow and North Dallas.”

The new restaurant will feature new items along with guest favorites, all while embracing an elevated Tex-Mex flair. 

“We have really worked to create an evolved Tex Mex menu that is worthy of the classic Primo’s brand,” says Corporate Executive Chef Ryan Carbery in a statement. “I think we’ve created the most exciting expression of this cuisine available in North Texas, and know that our guests at Hillcrest will enjoy the unique array of taste we’re bringing to their neighborhood.”

The Hillcrest location will also serve Brunch on the weekends and lunch seven days a week. 

Because it is opening during the COVID-19 pandemic, Primo’s is anticipating delivery to be popular. It will be accessible on UberEats, Grubhub and Seamless.

For those who would like to dine-in, Primo’s is taking extra precautions by administering temperature-screening, using QR menu codes and offering hand sanitizing stations throughout the restaurant.

Primo’s MX Kitchen & Lounge will be located at 8611 Hillcrest Road. More information about reservations, delivery and the menu can be found here.


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