It’s unsurprising that cold, sweet treats have been favorites at the Preston Royal location. Pressed took the place of Steel City Pops, which opened in 2017 where a Baskin-Robbins store used to be. At the intersection of Preston and Royal, there’s also a Botolino Gelato Artigianale and Shake Shack, both serving frozen delights. But Pressed differentiates itself. By offering plant-based, healthier options, it carves out a market in the busy shopping center.
And it’s not just at Preston Royal. Its product lineup separates it from other similar companies. Pressed sells its juices pre-bottled, rather than making them to order. Neighbors can choose from a variety of offerings, including green, root-based and citrus options.
The smoothies, which were rolled out to stores in the spring, are also pre-bottled. LaBron says Pressed’s products are still fresh, even though they’re not blended in front of neighbors’ eyes.
“It’s easy, quick and convenient,” LaBron says.
The company sources most of its produce from the Central Valley of California, and the whole process, from harvest to bottling, takes about three days. Produce distribution is cut out, which saves time and reduces the company’s carbon footprint.
Pressed, which started about 11 years ago in a 25-square-foot space in Los Angeles, has stores across the country, but the Preston Royal location caters to our neighborhood. The company knows the shopping center has long been a place for families who live nearby, from the time kids made the soda fountain the after-school hangout spot, to the present.
“I think the Preston Royal location is kind of iconic for Dallas,” LaBron says. “If you live in that area, you’re going to shop in that area as well.”
Pressed, 6025 Royal Lane, 972.996.6564