Romina veliz for Unsplash

Have you ever hoped for your gym to be more like your nightclub? As in, if only I could experience the enlivening embrace of live DJs, pumping beats and rig-mounted lighting right now, I could definitely throw down a half-dozen sub-7-minute miles on this state-of-the art treadmill? 

If so — if you seek the antithesis of those ubiquitous utilitarian CrossFit gyms that have proliferated the past decade — it’s a new dawn. 

Preston Center is newly home to one JOHN REED fitness center, a Las Vegas-born concept which, according to company literature, is now known throughout the States and Europe “for merging its unique and fascinating aesthetics with fitness and music.”

The Preston Center location, opening Tuesday Feb. 22, is JOHN REED’s first foray into Dallas and its second North Texas operation. 

Manager Alex Knies describes what visitors will experience.

“From the moment our members walk in, they are supported by our stellar team, and have access to a variety of training opportunities. That’s just the start. It’s our goal to create memorable experiences with great music, awesome programming, and fascinating interiors, all the ingredients that really make JOHN REED an unparalleled fitness environment and something not seen anywhere else.”

The 30,000-square-foot club features gym80 equipment, free weights, an expansive functional training area, machine strength training, cardio, unlimited group classes and cycling. Not to mention the grand staircase from Titanic.

Courtesy JOHN REED

The presser also boasts “infinity mirrors … handmade cyborg installations … the DJ booth constructed out of mirrored glass … DJs performing live … a collaborative 2,000 sq. ft mural in the heart of the gym emphasizing the club’s commitment to not just art and design, but the local community as well.”

It’s indeed over-the-top, but even a skeptic cannot help but be impressed by the clubs’ beautiful interior designs.

Courtesy JOHN REED

To boot, there’s JOHN REED’s signature class, Boost Club, a HIIT-style session led by the club’s trainers and DJs. (Because never too much DJ, right?)

German company RSG Group, which purchased Gold’s Gym in July 2020, owns the brand, according to this B2B publication.

John Reed is open now at 8335 Westchester in Preston Center. You can join now for $80 a month. Note that dues in, say, Los Angeles, are $100, so this is a  deal.


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