Photography courtesy of NorthPark Center.

Reformation opened its second Dallas store, and fifth  in Texas, at NorthPark Center over Memorial Day weekend, on Saturday, May 25.

Reformation, a reputable store with shoppers from the likes of Taylor Swift, Kendall Jenner and Emma Stone, now has a store inside NorthPark Center between Macy’s and Dillard’s. It takes over suite 717, next to Vineyard Vines and the recent closure of Outdoor Voices.

The new location features Reformation’s vintage-inspired dresses, denim, tops, and handbags. It introduces the brand’s tech-driven Retail X concept, merging online and in-store shopping experiences. Shoppers will be able to use a touchscreen device in any of its nine dressing rooms to request for different clothing options like sizes and colors.

Reformation has 44 locations in the U.S, U.K and Canada.This is its second Dallas store, the first opened on North Henderson Avenue in 2017. Other Texas locations include Austin and Houston.

The NorthPark Center store incorporates Reformation’s green building infrastructure to minimize waste, water, and energy use, leveraging Green Business Certification. Shoppers can also donate “pre-loved” Reformation items for recycling in exchange for store credit.