Set to open in fall 2025, Netflix House is an immersive retail space featuring merchandise and experiences from the streaming service’s original series.
“At Netflix House, you can enjoy regularly updated immersive experiences, indulge in retail therapy, and get a taste, literally, of your favorite Netflix series and films through unique food and drink offerings,” says Marian Lee, Netflix’s Chief Marketing Officer. “We’ve launched more than 50 experiences in 25 cities, and Netflix House represents the next generation of our distinctive offerings. The venues will bring our beloved stories to life in new, ever-changing, and unexpected ways.”
Netflix teased some of the experiences that might be included in the new space, including a replica of the Bridgerton set and a recreation of the iconic glass bridge challenge from Squid Game.
Construction at Galleria has begun on the 100,000 square ft space, with murals and sculptures said to be coming soon.