Pinkberry has just upped the ante to distinguish itself from the glut of yogurt shops we have in Preston Hollow: They’re now offering delivery. It’s a page from the cupcake industry’s playbook—take Sprinkles or Citizen Sweet, for example.  And given the steadily-growing popularity of frozen yogurt (which we discussed on this podcast), I suspect this it’ll be a hit — but here’s the catch: though delivery is free, there’s a $100 minimum order, so it only works for large groups.

If you’d like to place an order for your next holiday gathering or office party, you can do so via email — just be sure to include the flavor, toppings, and sizes you’d like.

Oh, and if you have a few minutes to kill, listen to the jingle on Pinkberry’s website. I’m pretty sure it’s the only rap about frozen yogurt out there.