SusieCakes

As Barbie marketing continues to take over commerce here and far, SusieCakes, with locations in Preston Hollow’s Preston Center, East Dallas’ Hillside Village and California, is stuck on Taylor Swift. Close enough.

Using plenty of Swift titles and references, the bakery announced that it will give away a pair of tickets to Swift’s last show on the Eras tour.

“Take any negativity you might have and Shake It Off because SusieCakes has a Blank Space waiting for one lucky Swiftie and their bestie to see the ‘Anti-Hero’ singer in Los Angeles, the last stop of the hottest concert tour of the summer,” SusieCakes publicity team says. “The classic all-American bakery is hosting a contest for a chance to win two tickets to the SoFi Stadium show on Monday, August 7, in addition to baking up some sweet, Eras-themed treats.”

SusieCakes mentions the painful process of procuring Swift tickets, which, SusieCakes founder and CEO Susan Sarich says in the presser, “has left fans with more Bad Blood than Happiness.”

“As a devoted Swiftie since her debut album, my Wildest Dreams came true when I secured a last-minute ticket in Dallas,” she says. “It was the most incredible concert I’ve ever attended, and the experience left me with a desire to share it with a fellow SusieCakes fan.”

So, they are only giving away two tickets, but SusieCakes is “spreading the Swiftie Love Story even further” with sales of a limited-edition Eras Tour Cupcake Collection.

Beginning July 21 through September 4, and available for pre-order now, SusieCakes in Dallas and Cali will sell, for $99 a dozen, SusieCakes special-edition, Eras-themed cupcakes. Each order includes four vanilla cupcakes with vanilla buttercream, four chocolate cupcakes with vanilla buttercream and four red velvet cupcakes. Please allow 24 hours to fill the order, they ask. “These will steal the show at any Swiftie gathering,” they promise.

Here’s how to enter Susie’s Swiftie Giveaway:

Follow @SusieCakesBakery on Instagram. Like their post about the contest and tag at least one friend you’d take with you in the comments.

To receive up to three bonus entries, follow Susan herself on Instagram @SusieSarich and the brand on TikTok @SusieCakes, as well as repost the giveaway to your Instagram story using the hashtag #SusieSwiftieGiveaway.