Betty Payne, who owns The Do Cut and Color on Berkshire Lane, has come up with a revolutionary idea to serve customers who are living with emerging roots during this time when we’re sheltering in place and missing our Saturday morning touch-ups.
Her thoughts: We hate not being able to keep your hair beautiful for you. We know this difficult time will end, but we worry that right now you’re contemplating using some drugstore box color and headed for an epic color disaster and major correction later on. We worry that you might be enticed by some friend of a friend know-nothing hairdresser coming to you that has zero knowledge or concern for your health or hair color.
How she’s changed her business strategy: We created a custom formulated hair color root touch-up kit that customers can use at home. It’s your color. Just order and pick it up here at The Do. We will custom-blend your personal Wella color formula in a mixing container. Add the pre-measured professional developer included in the kit, mix thoroughly with the mini professional whisk also included in the kit and apply to your roots. There’s even a pair of gloves to wear to protect your hands and some professional barrier cream to prevent color stains around your hairline. Detailed instructions are in every kit.
Her hopes: We hope this temporary home option takes away some unhappiness you may feel about your hair not being done in the salon. We have not figured out how to help you highlight your own hair at home, but you can bet we are working on it. Email firstname.lastname@example.org. Let us know which day you plan on applying it. The kit will be prepared that day in our salon. You swing by the salon on your pickup day between 10 a.m.-1 p.m. and your custom kit will be waiting for you outside on the bench. The cost of your first kit is $80. Keep all the professional mixing tools to reuse on your next touch-up. When you pick up your next custom kit, it is $60. Pay with cash in an envelope left on the bench. One of us will be inside waving and blowing you kisses through the window. If you’re a new customer, we can formulate a professional custom color for you. We all have to do our part to protect ourselves, our loved ones and our community. Thank you for supporting our small business.
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