Photography by Haley Hill

Floral Forage

2020 said forget the 250-person weddings, the lavish birthday parties, charity events and cocktail parties. Florists were especially hit hard without the traditional busy seasons.

“‘Pivot’ is the buzzword in every industry now, and we’ve been flexible with rescheduled and reimagined weddings and events,” Mad About Flowers owner Melody Dockery says.

Large weddings have turned into intimate micro-affairs. Galas have deconstructed into small, at-home dinners. People are spending a little more on floral arrangements to make their holiday decor more special.

“I’m excited that people are still celebrating while being careful,” florist Claire Rathburn says. “I hope that the community will still support their local businesses even if they’re not having a social party.”


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