Photo bu Kathy Tran.

La La Land Kind Cafe is setting up shop in NorthPark Center this week with 50% off everything.

The store is located in the food court on Level Two between Auntie Anne’s and Pacuigo with a soft opening today and tomorrow and a Grand Opening from 6 a.m. to 9 p.m. on Saturday.

The Dallas-based coffee shop with iconic merchandise opened on Bell Ave. in 2017, instantly making headlines for its program that hires foster youth. Locations at Lovers Lane, Oak Lawn Avenue, Belt Line Road, Campbell Road, two locations and Houston and one in California soon followed suit.

The store focuses on “normalizing kindness,” their website boasts, as is seen plastered on their merchandise with kindness-promoting phrases like “Just love each other,” “Be f**king kind,” and “Don’t be a d*ck.” Their merchandise and stores sport their signature white and yellow coloring, and we expect the NorthPark location to be more of the same.