Photo courtesy of Integrity.

The third annual Integrity Gives Back held its third annual toy drive, collecting 26,000 of toys to donate to pediatric patients of Children’s Health.

Integrity hosted its third annual toy drive, gathering 20,000 toys for donation to pediatric patients at Children’s Health. It’s hosted by the Dallas-based marketing group, Integrity where its employees collect a variety of donations, including stuffed animals, toys, games and books, for patients at Children’s Health in Dallas and Plano. This year, the initiative allowed public contributions, with Integrity matching each donation with two additional toys.

Initiated in 2021 by Integrity CEO Bryan Adams’ son, Asher Adams, following his experience as a patient at Children’s Health, the drive garnered over 3,000 donations in its first year. In 2022, Integrity employees nationwide and in 250 partner offices helped collect over 16,000 toys.

“I was able to witness the transformative power a simple gifted toy had on improving his morale — bringing him an unexpected moment of joy,” Adams said. “After this experience, my son came up with the idea to collect more toys for other patients and I saw the potential for engaging our Integrity family and truly put into action our core value of service.”

The collected toys are distributed to patients to enhance their hospital experience and celebrate milestones.

“Oftentimes, it is small and simple acts of kindness that can have the greatest impact,” Mary Elyse Farah, president of the Integrity Foundation, said.