Call this part of the empire Advocate Media. We’re producing video programs, which we’re posting to the blog and storing on the Web site so you can watch them later. (And yes, we’re even selling ad space.)

So far, we have one show: The Wildcat Sports Report, a more or less live webcast featuring Lake Highlands high school football, that runs on our Lake Highlands blog. But we have plans to do other programs for the other neighborhoods where we publish magazines, including, perhaps, neighborhood-oriented talk shows. The technology, which is a whole lot cheaper and easier than it was just five years ago, has made it possible for smaller companies like us to do quality work – both technically and editorially.

This is all part of our plan to give our readers and Web site and blog visitors as much “hyper-local” content as possible. Plus, it has actually been kind of fun to do.

Click to sign up for the Advocate's weekly news digest and be the first to know what’s happening in Preston Hollow.