Louis Murad, the Preston Hollow auctioneer that helped raise $770,000 for cancer research. (Courtesy photo)

Louis Murad, a fast-talking auctioneer and Preston Hollow resident, helped raise $770,000 for cancer research at this year’s Cattle Baron’s Ball live auction, the largest single-night fundraiser for the American Cancer Society held at Southfork Ranch. The annual event has raise $43 million in 37 years.

The auction portion of the event had been lagging until organizers recruited Murad in 2010. That year, he raised more than $700,000 on his first job, shattering all records from previous years.

Some of the big-ticket items Murad sold included a 2012 Mercedes Benz, which went for $220,000, a Paris travel package (including a tour of Coco Chanel’s apartment at 31 Rue Cambon), which sold her $37,000, and Napa Valley tour with celebrity chefs for $57,000 – that’s just to name a few.

A Dallas native, Murad graduated from Jesuit and later SMU. He got his Texas Auctioneer’s license in Dallas in 2000 and has been running fundraising auctions for charities ever since.

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