Louis Murad, the Preston Hollow auctioneer that helped raise $770,000 for cancer research. (Courtesy photo)

Louis Murad, a fast-talking auctioneer and Preston Hollow resident, helped raise $770,000 for cancer research at this year’s Cattle Baron’s Ball live auction, the largest single-night fundraiser for the American Cancer Society held at Southfork Ranch. The annual event has raise $43 million in 37 years.

The auction portion of the event had been lagging until organizers recruited Murad in 2010. That year, he raised more than $700,000 on his first job, shattering all records from previous years.

Some of the big-ticket items Murad sold included a 2012 Mercedes Benz, which went for $220,000, a Paris travel package (including a tour of Coco Chanel’s apartment at 31 Rue Cambon), which sold her $37,000, and Napa Valley tour with celebrity chefs for $57,000 – that’s just to name a few.

A Dallas native, Murad graduated from Jesuit and later SMU. He got his Texas Auctioneer’s license in Dallas in 2000 and has been running fundraising auctions for charities ever since.


WANT MORE?
Click to sign up for the Advocate's weekly news digest and be the first to know what’s happening in Preston Hollow.