Leland Burk is releasing a TV commercial as a part of his campaign for District 13, reports the Dallas Morning News.

Burk’s campaign slogan “Experience is the Difference,” pokes at contender Jennifer Staubach Gates. Gates has received grief that she’s highlighting her middle name to give her an edge in the race. I don’t think there is any doubt that this TV advertisement is formulated around that same idea.

Gates released a statement defending her experience, “I’ve spent the past two decades serving on boards, managing large budgets and making investment decisions for non-profit assets valued at more than $125 million. So to say I do not have ‘serious’ business experience is not only negative, it’s simply not true. And above all, I think voters want someone who is honest.”